Grab Kleenex: Anthem

You can’t control everything life throws at you: a sneeze in a crowded elevator, a nosebleed or a lipstick smudge. We treat vulnerable moments as if they're something to fix, but what if we flip our mindset? These moments are a natural part of life and Kleenex wants to display them on a larger-than-life scale to show we’re all in on the beautiful messes.