Panafoto: Descontadores Fc

Descontadores Fc, a Fifa pro team, conformed by the main characters of our advertising, our Sales Managers better known in Panama as "Los Descontadores" (the Discounters) We used all of our social media channels to launch a campaign where our managers challenged all gamers in the country to face our Fifa pro team online, if you beat our team controlled by professional gamers and shared the result, you would automatically qualify for a great face-to-face tournament in our gaming zone, where the winner would take a PS5.
Agency: Independiente, Panama