 |
Tv
OZ Lotto: Hooray for the Lotterée
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
303 MullenLowe Perth this week introduces Sue and Glenn – the loveable larrikin leads of a new OZ Lotto brand platform ‘Lotterée’, developed for Lotterywest.
The quirky and irreverent couple will feature across OZ Lotto brand executions for the next three years, starting with a launch campaign and its tagline ‘Hooray for the Lotterée', which launched this week. It will be seen across TV, online video, radio, social, large format outdoor, display and owned channels across WA, taking a humorous look at Sue and Glenn’s OZ Lotto dreams. It is the first work produced for Lotterywest since 303 MullenLowe Perth won the account off the back of a competitive pitch in September last year, with the agency’s role incorporating product strategy, campaign strategy, creative development, and production.
Client - Lotterywest Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
