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OZ Lotto: Hooray for the Lotterée


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303 MullenLowe Perth this week introduces Sue and Glenn – the loveable larrikin leads of a new OZ Lotto brand platform ‘Lotterée’, developed for Lotterywest.

The quirky and irreverent couple will feature across OZ Lotto brand executions for the next three years, starting with a launch campaign and its tagline ‘Hooray for the Lotterée', which launched this week. It will be seen across TV, online video, radio, social, large format outdoor, display and owned channels across WA, taking a humorous look at Sue and Glenn’s OZ Lotto dreams.

It is the first work produced for Lotterywest since 303 MullenLowe Perth won the account off the back of a competitive pitch in September last year, with the agency’s role incorporating product strategy, campaign strategy, creative development, and production.
Credits Other credits

Client - Lotterywest

Director, Marketing and Sales - Jenny Cullen

Manager, Brand and Campaign – Sandra De Witt

Marketing Officer – Caryn Leong





Suppliers

Production Company: Sandbox

Director – Robert Woods

Senior Producer – Maria Elena Amatulli

DOP – Tim Fitzgerald

Stills Photographer – Finley McKay

Sound Mix - Brad Habib

H+MU / Wardrobe – KT Crocker

Sue Finley – Emma Kraus

Glenn – Greg Pereira



Media Planning - Initiative

Steve Hare, Lauren Corner, Ricardo Abrahao

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