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Smoking Cessation: Yes Master


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Ursa has brought to life the inner voice of nicotine addiction through ‘The Master’, a manipulative pack of cigarettes designed to dial up smokers’ resentment of their habit and drive them to seek their doctor’s help with quitting. The fully integrated campaign includes 30 sec TVC directed by Luscious International’s Richard Gibson.
Credits Other credits

Digital Team: Suede

Post: Emerald City

Sound: Nylon

Acc Leadership: Vanessa Burrow, Mariana Oliver

Strategic Planning: Richard Wylie, Nicky Brugnola

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