Zahra Foundation: Not-A-Lottery Donation Campaign

This is a “lottery” with a difference. Subverting the traditional home lottery, the Zahra Foundation’s Not-a-Lottery highlights the position many people escaping domestic violence find themselves in – alone with no home, no cash, no car.

The outdoor takes the visual language of home, car and cash lotteries and then unexpectedly flips it to deliver a powerful message – you won’t win anything, but by donating, you will help change the life of someone who has escaped domestic violence.