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BBC: We Know Our Place
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The 60-second film titled 'We Know Our Place' - from the BBC's BAFTA award-winning in-house creative agency, BBC Creative, directed by Stink's Judith Veenedaal - trails an incredible summer of women's sport on the BBC. Launched during the Women's FA Cup final on BBC One, the 60'' film challenges the stance that 'women should know their place' and replaces it with the powerful, celebratory phrase 'we know our place'. The film highlights the passion, dedication and success of female athletes, from young girls finding their calling, to famous sports stars including Lucy Bronze, Kadeena Coz, and Nat Sciver. Through fast-paced imagery, the film shows women selling out Wembley, impressing audiences on Centre Court and inspiring a nation with their talent and sporting prowess.
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