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The Dollar General Literacy Foundation (DGLF) and the Ad Council are releasing new public service announcements (PSAs) today to reach adults without a high school diploma. As part of their longstanding Finish Your Diploma campaign, the new 'When You Graduate, They Graduate' campaign shows that along with increased job opportunities and higher earnings, parental literacy and high school completion can have a positive ripple effect on the family. The campaign was developed pro bono by creative advertising agency BBH USA.
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Other credits
Agency
CEO: Amani Duncan
SENIOR CONTENT PRODUCER: Shelley Giera
ACCOUNT DIRECTOR: Karley Edwards
ACCOUNT SUPERVISOR: Abby White
STRATEGY DIRECTOR: Aaron Gaita
STRATEGIST: Victoria Neal
BUSINESS AFFAIRS DIRECTOR: Daniella Vargas
BUSINESS AFFAIRS: Grant Schuster
HEAD OF PRODUCTION: John Connolly
Production
LINE PRODUCER: Patricia Getker
Stills
PHOTOGRAPHER: James Adams
Edit
EDITORIAL: Hiatus
EDITOR: Shane Ford
ASSISTANT EDITOR: Amanda Learman
MANAGING DIRECTOR: Laura Hochthanner
Colour
COLOUR GRADE: Rare Medium
COLORIST: Mikey Rossiter
Music
MUSIC: Human
Arrangement by; Human
Composer: Jon Hubbell
Executive Producer: James Dean Wells
Creative Lead: Andrew Bloch
Mix of Films by Post Human
Chief Engineer: Sloan Alexander
Post Producer: Robert Suchecki
Audio Mix for Radio: SqueakEClean
Producer: Angelina Phengphong
Mixer: Surachai Sutthisasanakul
CLIENT: AD COUNCIL
CHIEF CAMPAIGN DEVELOPMENT OFFICER: Heidi Arthur
VP, CAMPAIGN DIRECTOR: Tracy Danicich
CAMPAIGN DIRECTOR: Brandi Piper
ASSISTANT CAMPAIGN MANAGER: Hadley Britt
VP, STRATEGY & EVALUATION: Rachelle Reeder
DIRECTOR, MEDIA STRATEGY: Meredith West
DIRECTOR, MARKETING & COMMUNICATIONS: Sean Stokes
ASSISTANT MANAGER, MARKETING & COMMUNICATIONS: Khalem Charles
DIRECTOR, DIGITAL PRODUCT MANAGEMENT: Rebecca Mir
DIGITAL PRODUCT MANAGER: Emil Zawatski
CLIENT: DGLF
VP, CORPORATE RESPONSIBILITY & PHILANTHROPY: Denine Torre
MANAGER, CORPORATE RESPONSIBILITY & PHILANTHROPY: Lindsey Basler
CORPORATE RESPONSIBILITY & PHILANTHROPY SPECIALIST: Catherine Royka
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