Four Square: Mother of All Muckups

In New Zealand Four Square is the friendly corner store that has been around for 97 years. So they understand Kiwi lives a little better than the big faceless foreign-owned supermarket chains. Through their platform "What'll it be today?" Four Square playfully explores the good, the bad and the funny of everyday New Zealand life.

"Day of the Mother" encouraged people to campaign for favourite child in the lead up to Mother's Day - while the "Mother of All Muck-Ups" played in the week AFTER Mother's Day to help the forgetters do damage control with the help of Four Square.