 |
Tv
Interac: We Geek Out
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
While many Canadians are familiar with Interac products, using them an average of 18 million times a day, they don’t necessarily understand what Interac does. The latest brand campaign wants to change that by reintroducing Interac as the digital authentication and payments technology company behind products like Interac Debit and Interac e-Transfer, and a suite of identity verification products. The ‘We Geek Out’ campaign builds on the Interac InLife brand platform and shows how Interac helps simplify the complicated so Canadians can get more out of life. It is anchored by a lighthearted spot featuring the hero, a fictional Interac employee, who ‘geeks out’ over how the company’s products really work when she encounters payment moments at a restaurant. These moments include paying the bill with Interac Debit, splitting the bill with Interac e-Transfer, and extending parking in an app with Interac Debit. The idea from the fictional spot is also brought to the real world with a hidden camera stunt. An actor was captured explaining how he would be paying using highly-technical jargon in retail locations across the city. The extension, captured in English and French, was created for TikTok and Instagram Reels, and will run later in May following the launch.
Account Team: Alyssa Guttman, Alexa Macdonald, Nina Bhayana Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
