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While many Canadians are familiar with Interac products, using them an average of 18 million times a day, they don’t necessarily understand what Interac does. The latest brand … read morecampaign wants to change that by reintroducing Interac as the digital authentication and payments technology company behind products like Interac Debit and Interac e-Transfer, and a suite of identity verification products. The ‘We Geek Out’ campaign builds on the Interac InLife brand platform and shows how Interac helps simplify the complicated so Canadians can get more out of life. It is anchored by a lighthearted spot featuring the hero, a fictional Interac employee, who ‘geeks out’ over how the company’s products really work when she encounters payment moments at a restaurant. These moments include paying the bill with Interac Debit, splitting the bill with Interac e-Transfer, and extending parking in an app with Interac Debit. The idea from the fictional spot is also brought to the real world with a hidden camera stunt. An actor was captured explaining how he would be paying using highly-technical jargon in retail locations across the city. The extension, captured in English and French, was created for TikTok and Instagram Reels, and will run later in May following the launch.
read less...Account Team: Alyssa Guttman, Alexa Macdonald, Nina Bhayana
Strategy Team: Maxine Thomas, Spencer MacEachern, Patrick Henderson
Clients: Andrea Danovitch, Matt Houghton, Meghan Jeffery, Leslie Vera, Matthew Beck, Rachel Kellogg, Kenny Johnston, Musaddique Rahman
Media Agency: Media Experts
Media Agency Team: Richard Ivey, Keaton Dale, Elizabeth Clarke-Joyce, MacKenzie McNevin, Matthew Traynor, Denise Lum, Jordan Young
French Agency Partner: The French Shop
French Account Team: Andréanne Laroche, Thomas Dayon
Digital Content Agency: SJR
Production
Production House Line Producer: Gillian Marr
Post-Production Company: Zulubot
Editors: Jessie Posthumus
Online Artists:
Zulubot Post Producers: Sarah Dayus
Studio Artists: Mila Lukezich
Transfer/Colourist: Wade Odlum, Alter Ego
Alter Ego Post Producers: Hilda Pereira
Audio: Toast & Jam
Director: Kai Koschmider
Engineer: Andrew McCready
Producer: Matt De Luca
French Audio House: Lamajeure
Music Development: Sixieme Son
Managing Director: Valentin Fleur
Photography: Norman Wong, KZM Agency
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