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Web Film
Heineken: Cheers To All Players
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Heineken's global platform for the UEFA Champions League in 2022 is "Cheers To All Fans", speaking to how female fans of football are as passionate about the game as their male counterparts. To localise it for the South African fans on the ground, we created an inclusive 5-a-side invitational (The Heineken All-Invitational), a first of its kind on the African continent. One that had both male and female legends playing in mixed teams, allowing us to say "Cheers To All Players" as well. To create hype around the event and get fans - both men and women - excited, our web film brought "Cheers To All Players" to life, tapping into the preconceived notions when you think about football players (defaulting to men) and then flipping them.
Brand Manager: Theo Zulu Related |
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