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Benny&Co.: La voisine gossante


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Having a good neighbor is very pleasant. But having a bad neighbor, not so much! This is the premise of Benny&Co's new brand campaign. This campaign definitely positions the restaurant chain in the camp of the neighbors we want to have, that is, friendly neighbors who always come to us with something good. As for the neighbors you don't want to have, the campaign presents a few whose actions have the gift of getting on your nerves.
Agency: Ogilvy
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