Bestinvest: You work hard for your money.

For its launch, challenger financial brand Bestinvest is refusing to beat around the bush to entice the public to entrust their savings to its care with an unexpected marketing approach that emphasizes hard work and humor.
Waxing lyrical about the importance of financial planning, ‘You work hard for your money’ cuts through the sober rationality that typifies the sector with some risque ideas.