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Interactive
SeSocio / Fundación Bomberos de Argentina: Journal Mistake
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Argentina has suffered large native forest fires that have affected more than 1 million hectares in recent years. Although firefighters have fought tirelessly to fight them, the news did not always receive the media coverage that the seriousness and relevance of the issue deserved, making it difficult to count on the support in donations that was needed. The idea sought to solve this unforgivable mistake by capitalizing on another mistake. The campaign took over domains like those of the main news media, imitating users' most common typing errors to enter the same news websites.
Agency: HOY, Buenos Aires By mistakenly entering these domains, people could find a version of the news site but with a fundamental difference, this time the media was filled with news of the fires to generate awareness and raise funds for volunteer firefighters through the donation button on the SeSocio platform.
COO: Elina Mendez |
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