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Cusquena: Michelin Tire & Dine
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Peru is recognized as one of the best tourist destinations in the world, but despite the multiple global awards that Peruvian gastronomy has such as being chosen 9 times in the last 10 years as the best culinary destination in the world, having the best chef women in the world or have two restaurants in the global top ten; There are no restaurants with a Michelin star in the country since the gastronomic guide does not operate in Peru. But Michelin not only makes its gastronomic guide, but it also manufactures tires and in Peru, there is an infinity of Michelin tire stores. This is how Cusqueña, the country's flagship beer are ideal for pairing, and Publicis Worldwide Peru conditioned a Michelin tire store and created "Michelin Tire & Dine", the first Michelin Pop Up restaurant in Peru, together with the renowned Chef Victor Gutierrez, the first Peruvian chef to win two Michelin stars in Spain. In this way, and playing with a bit of humor and concepts, Publicis Worldwide Peru and Cusqueña managed to set up a unique and unrepeatable gastronomic experience that aroused great interest in the local press and opinion leaders in the "foodie" category, generating significant scope and great results.
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