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Coca-Cola: The Conductor
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To bring the platform to life Coca-Cola has released a global positioned film titled "The conductor" by BETC London featuring seven artists who have reimagined the iconic Queen track A Kind of Magic. The artists include American R&B star Ari Lennox; British singer-songwriter Griff; Turkish electro-pop producer Ekin Beril; Latin urban pop artist Mariah Angeliq; Nigerian singer-songwriter and producer Tems; Canadian-Indian rapper and producer Tesher; and multi-lingual K-Pop girl band TRI.BE. In the two-minute film directed by Pierre Dupaquier through Iconoclast, each artist is able to bring their own unique style to the music. It was important for Coca-Cola to support artists who were successful locally but could benefit from its global presence to expose them to new audiences.
BRAND TEAM: PRATIK TAHAR, YUGO MOTTA, VALERIA HERZER, ERICA TOMAS Related |
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