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Volkswagen Electric Range: Monster Escape
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Climactic film scenes are ruined and tense moments thwarted in a new series of Volkswagen idents, created by adam&eveDDB, to mark the renewal of the marque's ITV Movie sponsorship for a further two-year period. adam&eveDDB has created 16 executions for the 'Electrifying Movies' campaign, which will build awareness of Volkswagen's Pure Electric and Plug-In Hybrid range, helping the brand to keep delivering on its mission to provide sustainable mobility for all. The idents are inspired by some of Hollywood’s most iconic moments – all of which have relied on electricity. In one, ‘Mad Doctor’, the protagonist fails to bring his monster to life when the electricity dies. Another, called ‘Stakeout’, joins detectives on the verge of securing the evidence they need to prosecute a mobster, only for their secret recording equipment to cut out at the crucial moment. Humorously, the problems are all caused by Volkswagen owners quite literally pulling the plug on the action, so they can charge their cars.
Client: Sarah Cox (Head of Marketing), Glyn Butterworth (National Communications Manager) & Rhidian Taylor (EV Communications Manager) Related |
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