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Radio
Main Roads: Supermarket
Every year, there are a concerning number of crashes, fatalities and near-misses around WA roadworks. Many of these incidents, caused by inattention, speeding or lack of care, are entirely avoidable. So, Main Roads WA asked &Partners to develop a digital-first campaign, urging drivers to look up, slow down and take care. Specifically, the campaign aims to promote ‘empathetic driving’ by asking drivers to imagine the impact of people driving dangerously through their own workplaces. The campaign features social, digital and digital audio. Each execution features vehicles driving through different workplaces: A supermarket, a bar and an office space.
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