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McDonald's: The Ritual
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280 Avenue Jean Jaures, 280 to pay at the checkout, 280 meters before the next exit, a score of 280 points... So many signs that put the mouth of all fans of the iconic 280 from McDonald's. A well-honed sign mechanism that became a real ''private joke'' for the protagonist of this new movie signed TBWAParis for McDonald's France. Two characters and a ritual : eat a 280 with each appearance of a 280 sign. Signs that they finally provoke, over time, to perpetuate the ritual.
Client Managers : Xavier Royaux, Anne Lainé, Vanessa Sales, Sophie Do Soutot,Lisa Campart, Floriane Triacca, Related |
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