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Top 6: June 8th 2022
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Virgin Voyages: No Kids On the OceanTop 6: June 8th 2022
Virgin Voyages is reminding travellers that they deserve a kid-free vacation. A fun new global campaign from Special US plays off of this notion, making it clear that cruises with Virgin Voyages are for those 18-years-old or older, no kids allowed. The campaign's hero spot, ''No Kids On the Ocean,'' is shot 80s music video style, reminiscent of an emotional movie montage, juxtaposing pissed off kids singing about being left behind set against shots of the new luxury vessels and parents enjoying their holiday. In the spot, the kids knowingly blame Virgin Voyages for whisking their parents away to sip cocktails under a starlight night and enjoy a gourmet spread. While the kids recognise their parents have earned this break, they cheekily note the fact they can’t cruise is “bullsh—” (the second part of the word is drowned out by a well-placed ship horn for comedic measure).
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