The plant-based category is full of lofty promises about saving the world, with brands competing against each other in who's the most serious. Swedish alt-meat brand Peas Of Heaven … read morewants to do the complete opposite in their first-ever brand campaign. In the spot, burgers, meatballs, and sausages are actually growing on fields, just like the green pea - one of the main sources of protein in Peas of Heaven's products. That's the main idea behind the campaign. The campaign was developed in cooperation with agency partner Forsman & Bodenfors.
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