Outdoor ad: Finish: Cap The Tap

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Top 6: June 1st 2022

We redesigned the cap of the Finish Rinse Aid bottle. Once the bottle is finished the cap can be upcycled by screwing to the tip of the water tap. Then, it serves as a perlator, an apparatus that regulates the flow of the water, and saves up to 60 to 70% of water. In other words, up to 9 liters of water every minute. It is designed in accordance to the most common tap standard, called M22, estimated to be used in 90% of the Turkish homes.

Category Household, garden & pets
Client Reckitt
Agency Havas Istanbul
Country Turkey
Uploaded 25 May, 2022

Credits

Chief Creative Officer
Ergin Binyıldız
Executive Creative Director
Volkan Dalkılıç
Art Director
Selim Burunkaya
Art Director
Cansu Bayrambey
Copywriter
Safiye Ülkü Can
Creative Group Head/ Art Director
Mert Özkaner
Creative Group Head/ Copywriter
Şeyma Keklik
Creative Group Head/ Copywriter
Alican Kılıçoğlu

Other credits

Agency Producer: Sıla Salgın, İrem Akalın, İdil Yalçınöz

Brand Team: İrem Kara, Buse Nur Böbür, Barış Şekerci

Product Designer: Formül Design (Umut Demirel)

Product Producer: Master Model (Ali Özgün)

Post Production: Depo Film

Productor: Efe Can

Director: Nuri Yılmazer

Music: 3K1A

Finish: Cap The Tap

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Finish: Cap The Tap

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