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Samsung Electronics 2022 BESPOKE Refrigerators: A BESPOKE Original Series

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Samsung Electronics promotes its new 2022 BESPOKE refrigerator lineup with a spot created by Cheil Worldwide Seoul that chimes in with Millennials and Gen Zs’ work-from-home lifestyle to trending memes. Samsung has been carrying out ads that convey the diverse lifestyles and tastes of users for the BESPOKE refrigerator range that has allowed personalization of fridges’ colors, materials, and modules. The latest is no exception as it sees people with obsessions in out-of-the-world settings feel satisfied, thanks to the BESPOKE refrigerator. The latest spot called “A BESPOKE Original Series” highlights how BESPOKE refrigerators can cater to the needs of users regardless of one’s taste or any form of food obsession with its newly upgraded functions. The film is composed of five different stories of five people with distinct obsessions and how they each use the BESPOKE refrigerator, delivering the message that any obsession is respected by BESPOKE.
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Account Director: Jihae Kim

Account Executives: Arang Baik, Sowun Wee, Sooyeun Kim

Assistant Directors: Daehee Choi, Minyoung Choi, Sookyung Lee / GUT

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