TV ad: DiDi: Smart Move

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Even though we're starting to understand there's better options out there, our muscle memory has our thumbs hitting that same black app every time we need a ride. Habits are hard to … read more

Category Travel, transport & tourism
Client DiDi
Agency Dentsu Creative
Production Scoundrel
Country Australia
Uploaded 26 May, 2022

Credits

Executive Creative Director
Marcus Tesoriero
Senior Copywriter
Phil Barnes
Group Creative Director
Jack Delmonte
Producer
Tom Pearce
Art Director
Will Winter-Irving
Copywriter
joe ranallo
Group Account Director
evaan miocevich
Account Director
Sam Talbot
Editor
Stewart Arnott
Strategy Director
Natassia Kuznetsova

Other credits

Client Partner: Emily Taylor-Delplanque

Wavemaker ANZ

Managing Director: Ian Edwards

Client Partner: Susie Si

Communications Director: James Turner

Marketplace Director: Jun Sayabath

Marketplace Associate Manager: Isabella White

Marketplace Executive: Emily Kotevski

Marketplace Analyst: Emily Jukic

Client: DiDi Australia & New Zealand

Head of Brand Marketing (ANZ): Daniel Hill

Marketing Specialist: April Law

Design Lead: Sam Weinhandl

DiDi International

Global Chief Marketing Officer: Andrew Garrihy

Regional Head of Marketing: George Kapellos

Global Brand Director: Avikar Jolly

Global Head of Brand Strategy: Sonia Chimona

Global Media Director: Vinod Subramanian

Global Media Lead: Paterno Odong

Production Company: Scoundrel

Director: Lucy Knox

Executive Producer: Adrian Shapiro

Producer: Holly Winter

DOP: Simon Walsh

Casting: i4 casting

Editor: Stewart Arnott

Online: White Chocolate

Post-Production Audio: Rumble

DiDi: Smart Move

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DiDi: Smart Move

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