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ZonaJobs: Behind the most important job
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Political communication, especially, before an election, at least in Argentina, is practically based on promises. Future actions that the candidates say they are going to do but that do not correlate with reality. For the Primary, Open, Simultaneous and Mandatory (PASO) elections that were held in Argentina to define the list of candidates that would represent each political party in the November legislative elections, the independent agency Togetherwith and the market-leading job portal Zobajobs changed the focus of the political communication with a disruptive local campaign. How much would voting intention change if, instead of just listening to the candidates' promises, we revealed their preparation to take office? The curriculum vitae is the cover letter of every working person looking for a job, however, when voting, at election time, citizens do not usually have access to them. So, we asked the candidates for the elections for their resumes to be disseminated on the public highway. Likewise, the CVs of the candidates were uploaded on a web page, to democratize the information, where anyone could access and read the resumes.
CEO: Santiago Puiggari Related |
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