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Outdoor
Missing People / International Missing Children’s Day: Help Find Finn
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Engine Creative has reinvented the missing person poster – re-thinking the standard design and introducing a high-impact live portrait – for UK charity Missing People to coincide with International Missing Children’s Day. The striking, high-tech digital posters show a ‘live’ image of the missing person appearing to move their eyes, smile and make facial expressions. They feature three people, Leah Croucher, Finn Layland-Stratfield and Alexander Sloley, who are currently missing in the UK. The innovative posters, which feature photography enhanced and animated by AI and machine learning, go live on Ocean Outdoor digital outdoor screens in London on May 25th, International Missing Children’s Day. A QR code is also incorporated into the poster, allowing people to share the poster quickly and easily on their social channels, to amplify the impact. The creation of the posters was informed by behavioural science which shows that people’s engagement with and memory of an image is enhanced by a larger and better resolution photo, a live image (instead of a static one), a smiling face (instead of a non-smiling one), and less accompanying information. Raising empathy among viewers of the missing person poster boosts their engagement with that poster and, in turn, the likelihood of them taking positive action to help, behavioural science shows.
Senior Strategist: Laura Sammarco Related |
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