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What does it feel like to live in an office or home when it is full of too much stuff? Our average home size has been shrinking in recent years, particularly in urban areas. The … read moreaverage household already had too much stuff, but during lockdown we furiously filled our houses with more. Amazon deliveries, home gyms, exercise bikes, new kitchen gadgets, more children’s toys which all create clutter and mess. Too much clutter can feel debilitating. It creates stress, and can make us feel crushed. This week Polish self-storage company Less Mess launches ‘Crushed by Clutter’, its first major brand campaign to create awareness of Less Mess and highlight the need for self-storage. The outdoor campaign was conceived by independent creative agency Mamapool and will feature 10m x 20m poster sites on Less Mess’ 15 self-storage locations across Poland and the Czech Republic. In the coming weeks there will also be OOH billboards and online digital films for Youtube and programmatic buys. The posters were shot by globally acclaimed artist Photographer Hal, who resides in Tokyo. Photographer Hal vacuum-packs his subjects in plastic bags, literally sucking the air out of them. His work often features nude couples and explores themes of space and intimacy.
read less...Creative Partner: Jason Mendes, Mamapöol, London.
Strategic Partner: Tom Pinsent, Mamapöol, Lausanne.
Artist: Haruhiko Kawaguchi, Tokyo.
Photographer: Photographer Hal, Tokyo.
3D Animation: Atomicus Studio, Madrid.
Models: Robert McGuinness & Asa Kubiak.
Clients: Marcin Rybczynski, Guy Pinsent, Martyna Nowick, Antia Wasiewicz.
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