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Web Film
The Institute for Canadian Citizenship: The Disparity Coin
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To mark the 75th anniversary of the Canadian Citizenship Act, the Institute for Canadian Citizenship (ICC) has launched a new campaign for Canadian Citizenship Week (May 23rd–29th) to remind Canadian citizens of the benefits of immigration. While two-thirds of Canadians acknowledge the benefits immigrants bring, newcomers remain systemically underemployed relative to their Canadian-born peers, causing many to reconsider staying in Canada. To dramatise this employment discrepancy, the ICC has created The Disparity Coin, a virtual commemorative coin powered by Statistics Canada data on immigration and employment. The coin’s value increases the more diverse the country becomes, and as immigrants’ earning power approaches that of their Canadian-born peers, narrowing the pay gap discrepancy. It loses value when newcomers aren’t equitably paid – proof that these newcomers are Canada’s most valuable asset. While the value of the coin reflects the tough reality immigrants face in the labour market, the coin design reflects Canada’s aspiration to be the most welcoming country on Earth. One side features a depiction of the Monument to Multiculturalism by Italian sculptor Francesco Perilli, while the other depicts the ocean liner SS Nieuw Amsterdam, which became the first ship to bring immigrants to Canada through the new terminal of Pier 21 in Halifax. These images together symbolise Canada’s openness and long history of eagerly welcoming newcomers.
Chief Strategy Officer: Matt Ball |
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