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Direct Marketing
Diablo Immortal: Diablo Immortal
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CP+B agency created an action for Latin America focused on the diabolic plot of the Blizzard game “Diablo Immortal” for its launch. The action invites players to visit hell and summon evil to secure the pre-registration of the new game through a web app that recognizes and is able to read all the pentagrams in the world. Using your cell phone, just click on this link, scan your pentagram and wait for the automatic download on June 2nd.
The action included the participation of influencers such as Patife, Kalera, BRKsEDU, Lucky Salamander, Elded and Boffe GP who started a buzz about pentagrams on their social networks today to arouse the curiosity of the followers. The campaign also includes a digital film the creation of 666 unique posters that will be distributed via Press Kit and digitally to all Latin America, as well as digital communication on the brand's social networks. The project had a partnership with JNTO, who created a webapp so that any and all pentagrams could be recognized and read by the cell phones camera. Diablo® Immortal™ will be free-to-play with optional in-game purchases, ensuring the core game experience will always be free. Developed by Blizzard Entertainment and NetEase, Diablo Immortal will be available at launch on iOS®, Android®, and Windows® PC via Battle.net®.
Posters Creation: Alan de Sá, Aline Fucs, Breno Ferreira, Danilo Carvalho, Danilo Limas, Débora Caprioli, Fellipy Santos, Henrique Soares, Laura Leal, Lucas Borba, Marina Tonon, Patricia Oliveira, Rafael Costa, Rafael Guth, Rhaissa Bueno, Ricardo Barros, Tiago Pinheiro, Marcos Medeiros and Mihail Aleksandrov. Related |
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