CP+B agency created an action for Latin America focused on the diabolic plot of the Blizzard game “Diablo Immortal” for its launch. The action invites players to visit hell and summon evil to secure the pre-registration of the new game through a web app that recognizes and is able to read all the pentagrams in the world. Using your cell phone, just click on this link, scan your pentagram and wait for the automatic download on June 2nd.
The action included the participation of influencers such as Patife, Kalera, BRKsEDU, Lucky Salamander, Elded and Boffe GP who started a buzz about pentagrams on their social networks today to arouse the curiosity of the followers. The campaign also includes a digital film the creation of 666 unique posters that will be distributed via Press Kit and digitally to all Latin America, as well as digital communication on the brand's social networks.
The project had a partnership with JNTO, who created a webapp so that any and all pentagrams could be recognized and read by the cell phones camera.
Diablo® Immortal™ will be free-to-play with optional in-game purchases, ensuring the core game experience will always be free. Developed by Blizzard Entertainment and NetEase, Diablo Immortal will be available at launch on iOS®, Android®, and Windows® PC via Battle.net®.
Credits
Other credits
Posters Creation: Alan de Sá, Aline Fucs, Breno Ferreira, Danilo Carvalho, Danilo Limas, Débora Caprioli, Fellipy Santos, Henrique Soares, Laura Leal, Lucas Borba, Marina Tonon, Patricia Oliveira, Rafael Costa, Rafael Guth, Rhaissa Bueno, Ricardo Barros, Tiago Pinheiro, Marcos Medeiros and Mihail Aleksandrov.
Agency Producers: Ana Paula Casagrande, Moema Porro and Roberta Acerbi
Data & Strategy: Rafael Silva and Felipe Miari
Content: José Diniz, Marcela Calura, Gustavo Pires and Karolina Cardoso
Account: Wilson Negrini and Thiago Barboza
Project: Nathalia Beividas and Mirele Bergel
PRODUCTION
Image Production Company: The Youth Direção: KARMA
First Assistant of Direction: Milton Oliveira
Creative Assistant: Bianca Leal
Director of Photography: Yuri Maranhão
Photography Assistant: Duran Sodré, Giordano Maestrelli and Diego Cagnato
Executive Production: Carol Cherobim Coordenação de Produção: Debora Lemes (Dérbiz)
Account: Carol Cherobim and Camila Pires
Financeiro: Iza Lubiazi
Production Director: Adriana Lira
Producer: Ulisses Sant’Anna
Production Assistant: Roni Matias
First Assistant of Camera: Rodrigo Brisa
Object Production: Adriana Samways
Stagehand: Rodrigo Bernardi
Stagehand Assistant: Fernanda Câmara de Carvalho
Location Producer: Carlos Eduardo Castello Branco and Daniane Almeida
Location Production Assistant: Enzo Gustavo Simões
Costume Design: Luciana Carvalho and Debora Fuzeti (cosplay)
Cast: Adriana Lira, Ale Lima, Ann Schwaner, Bianca Leal, Bruno Batuta, Debora Fuzeti, Estanislau Ogrodovski Neto, Eudig Fernandes, Francinne Weffort, Gustavo Neves, Gustavo Nick, Henrique Bueno, Henrique Thoms, Léo Salomão, Léo Silva, Letícia Kaory, Mardem Cruz de Carvalho, Rodrigo Bernardi, Rosangela Bretschneider, TRI and Sergio Twardowski pai
Machinery Chief: Flávio Romão
First Assistant of Machinery: Kauê Kruger
Chief of Electrical: Ricardo Pirolla
First Assistant of Electrical: Leonardo Cichon
General Assistant: Marcelo Araújo and Michel Kuchnier
Post-production/ VFX: COLOSSAL
Post-production supervisor: Diogo Gameiro
Editor: Sergio Twardowski
Composition: Karlos Schirmer and Michel Takahashi
3D: Vinicius Lavor and Enzo Kinukawa
Colorist: Erick Moraes
set/Catering maintenance: Laiz Roche and Kelly Lino
Camera: Red Mamute
Drone Operation: Felipe Sant'ana da Silva e Everton Isidro
Equipments: Locall and Backbros
Post-Production General Assistant: Marcelo Eduardo de Lima de Araujo and Michel Kuchnier
Transportation: Oliveira Car
AUDIO
Sound Production Company: Toro Áudio
Creative Direction: Kelson Diego
Project and Account Managing: Mariana Kauchakje
Production: Tiago Mendes, Leonardo Montenegro and Kelson Diego
Sound Effects: Tiago Mendes
Mix and Master: Tiago Mendes
CLIENT
Approval: Rafael Tello, Claudia Camp and Sheila Valente
