The Salvation Army / Leger des Heils ReShare The Netherlands: Truly Destroyed Boots, 2

Cloudfactory and The Dutch Salvation Army ReShare – inspired by Balenciaga – create a collection of truly destroyed shoes from people living on the streets. Luxury fashion house Balenciaga recently launched its Paris Sneaker collection, which featured 100 pairs of limited-edition ‘fully destroyed’ sneakers that cost $1,850. The release of these sneakers – the less-destroyed, prêt-à-porter version cost $625 – caused quite a stir on social media. The essence, as someone wrote: ‘These sneakers are simultaneously insulting the rich while mocking the poor.’ Fairly or unfairly, it did lead to trulydestroyed.com: a website inspired by Balenciaga’s campaign, but in their case, the limited edition shoes have been worn out for years by people living on the streets, giving them a worn out aspect that is not treated, but as real as their life conditions. Each pair of truly lived-in shoes is unique and comes in the shoe size of the homeless person who wore them, together with a product description that gives insight on how the shoes got to their truly destroyed state.