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Mitre 10: StarkersThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
In Australia, one hardware store dominates the category. Mitre 10, Australia's second largest hardware chain, are the other one. Mimicking their competitor's 'talking head' technique, this new brand positioning from Mitre10 simply aims to remind consumers they have another choice.
Agency: Dig
GM of Marketing: Karen Fahey |
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