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Top 6: July 6th 2022
Radio

The Lowdown: How To Do Nothing - Soundboard

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Top 6: July 6th 2022
How To Do Nothing is a campaign developed to address the issue of youth anxiety and depression. It aims to empower young people to help their friends and whānau (family) who are struggling by telling them, they don’t need to be a trained mental health professional (or even know the right thing to say) to begin helping. Just being there can be enough – a fact backed by clinical research. In this radio and Spotify execution we hear two friends hanging out in the sound studio, doing nothing, and just messing around with a soundboard.
Credits Other credits

Group Business Director: Philippa Allnutt

Strategy Director: Alex Bunnell

Head of Digital Marketing: Kate Grigg

Account Director: Gaby Johns

Senior Digital Account Manager: Becky Odams

Senior Performance Executive: Katherine Wu

Ad Ops Executive: Pritha Vyas

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