 |
Embed Video
a2 Milk, a licensed brand under Burnaby, BC based Agrifoods Cooperative, is introducing a first of its kind milk campaign to show Canadians that not all milks are equal. Created by … read moreagency partner Zulu Alpha Kilo, the star of the digital-first campaign is a dishonest catfish who contrasts the easier to digest benefit of a2 Milk against a humourous, relatable life moment that is anything but digestible. The objective was to disrupt purchasing habits and get people to consider a new brand of milk that helps them feel amazing. In one video, we see a first date set in a coffee shop. The woman is on her phone looking at a dating app comparing her date, the catfish, to his fake dating profile. She realizes that she’s been ‘catfished’, pours some a2 Milk into her coffee and takes a sip to feel better, proving that a2 Milk is easier to digest than being catfished, by a real catfish. The new campaign is rolling out this week across social media platforms, digital video and display.
read less...Head of Design: Stephanie Yung
Design Director: Dejan Djuric
Designer: Kevin Sato, Jackman Chiu
Account Team: David Tremblay, Samantha Tang
Planning Team: Heather Segal, Shaunagh Farrelly
Director of Integrated Production: Ola Stodulska
Clients: Danielle Pearson, Ursula Klein, Lindsey Simpson
Media Agency: Zenith
Media Agency Planner: Steve White, Renee Newton, Sean O'Connell
Production
Production House Line Producer: Adrian Cheung
Video Post Facility / Editing Company: Zulubot
Executive Producer: Tom Evans
Head of Production Adam Palmer
Post Production Producer: Sarah Dayus
Editor: Brian Noon
Sound Design: Noah Mroueh
Motion Design: Matt Greenwood
Studio Director: James Graham
Studio Team: Jeanette Downes, Jenny McCraken, Mila Lukezich, Ashleigh O'Brien
Web Developer: Kyle Collins
Transfer: The Vanity
Colourist: Andrew Exworth
Executive Producers: Stephanie Pennington/Katie Oliver
Online: Dan Margules /Asst: Felipe Chaparro
VFX Artist: Dan Margules
Audio Post Facility/Music House: Oso Audio
Audio Director: Harry Knazan
Engineer: Leo Hicks
Producer: Harry Knazan
Executive Producer: Jane Heath
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
