ViiV Healthcare: But What About HIV?

Society has shown a lot of progress over the past years, and every day we are better-informed regarding topics like inclusivity and bullying. But what about HIV? Senora Rushmore signs off on a campaign for ViiV Healthcare, a global pharmaceutical company specialising in HIV treatments, to launch this new campaign. The campaign was carried out by GeSIDA, SEISIDA and CESIDA, associations that promote and disseminate awareness about HIV infection in different environments, alongside ViiV Healthcare. As explained in Sra. Rushmore's spot, the action began with the publication of an ad, at the peak of the housing crisis, for a shared flat in incredible conditions: centrally located, lots of light, spacious…The spot shows the flood of calls from people seeking more information about the apartment. The person responsible for fielding these calls was Daniel Cortez, who is living with HIV. Moreover, he is very committed to social activism, specializing in HIV and sexual health. In every call, Daniel describes the characteristics of the apartment and in every conversation, he comments to the callers: “The flat is amazing, there’s just one thing…I want to tell you that I have HIV”.