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Bimbo: FIBER
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The pandemic is coming to an end, social pressure wreaked havoc on people's balance, we were told we had to cook, learn, work and stay active, in such turbulent times, Bimbo wanted each person to regain their balance, through its healthy line, how? by making an invitation to eat rich, enjoy exercise and think about everything but pounds, centimeters and the scale.
Agency: McCANN, Bogota
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