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Sporza TV: The Duel


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To announce the live coverage of the coming Olympic Games, tv-channel Sporza made a commercial showing a unusual duel. We see European boxing champion Sugar Jackson in a fight with a fencer. The competition between the boxer and the fencer ends with the message: “68 olympic sports in 17 days can be confusing. Sporza tv keeps you on track.”
Credits Other credits

Copywriter: Frederic Lootens

Art Director: Bart Van Peer

Creative directors: Peter Ampe, Katrien Bottez

Accounts: Geert Verschaeve

Account Directors: Isabel Peeters, An Van den Cruyce

Strategic Planner: Tom Theys

Media Planner: Davy Caluwaerts

Agency TV Producer: Emily Rammant, Marc Van Buggenhout



Production Company: Caviar

Prod Company Producer: Bert Haemelinck, Matthias Schellens

Director: Bram Van Riet

DOP: Stijn Van Der Veken



Music Company: Sonicville

Sounddesign: Jean-Louis Viroux

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