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iRobot OS: The Call
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If you've ever seen a Roomba robotic vacuum in action, you may have wondered how it knows how to navigate a room and avoid hazards like dog poop. The device makes an incredible amount of decisions as it goes about each cleaning mission, resulting in wondrous interactions that make our lives in our home better. Now you can see how it's done, in iRobot's new brand campaign, 'Situation Roomb'. The Situation Roomb is a team of tiny engineers controlling a Roomba from the inside. A variety of amusing scenes unfold as the team is confronted with moments of indecision and work together to troubleshoot on the fly and make the smartest, most thoughtful decisions for your home. The storytelling-driven campaign, created by Erich & Kallman, aims to highlight the thoughtful intelligence of iRobot's new operating system, iRobot OS.
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