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Boots: Get Summer Ready
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Boots today launches its summer campaign celebrating the Brits who will embrace every sun-kissed experience and create lasting memories this summer. Summer better be ready, created by Boots together with The Pharm/VMLY&R, flips the script of conventional 'get summer ready' campaigns by showing summer just how ready Brits are to squeeze the most out of the season. The hero film opens on a cloudy British day with vignettes of people of all ages, all over the UK, singing along to themselves while getting ready for their days ahead. Until a bold jump into summer re-energises our protagonists, who are then seen making the most of unexpected Summer adventures in an upbeat and colourful montage. Beginning with the acapella voices of our summer-loving Brits, the film features a re-record of The Delfonics 'Ready or not', produced by famed British record producer and Grammy-winner Al Shux. The campaign also showcases the unmissable deals and thousands of exclusive products that Boots has on offer this summer, ensuring that whatever customers have planned, Boots has got them covered.
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