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Outdoor
Lovehoney: OGLE
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Google SafeSearch protects under-18s, but it also prevents consenting adults from discovering sex-positive content. Just under a million consumers have been prevented from finding Lovehoney in just two months as a result of the search engine feature. This out-of-home 'OGLE' campaign encourages adults to turn off SafeSearch to access the full Lovehoney range.
Agency: McCann, Birmingham
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