Hotels.com: Family Beach Hotel

Hotels.com unveiled its new creative platform in the UK, ''Find Your Perfect Somewhere,'' in a series of :30 ads that redefine the travel brand as a hotel matchmaker, not a directory. This is the first campaign Hotels.com has created in collaboration with its new creative agency partner, Wieden+Kennedy Portland, as it seeks to emphasize how the brand helps match any traveler and personality type with their perfect somewhere. The three :30 ads feature a family beach resort, boutique hotel and business accommodation telling travelers about themselves and describing their ideal guests in the manner of an online dating profile or personal ad. Voiceovers that personify the hotels – such as the SoCal surfer type featured in “Family Beach Hotel” or buttoned-up executive in “Business Hotel” or the stylish stayers at the “Boutique Hotel”– play up each property’s distinct persona. The ads represent popular property types and feature real hotels that guests can reserve on Hotels.com this summer. Agency: Wieden + Kennedy, Portland.