Cheekbone Beauty: #GlossedOver

In recognition of Indigenous History Month, Indigenous-owned Cheekbone Beauty launches its #GlossedOver campaign. Created by the agency Sid Lee, the campaign features a line of unsellable lip gloss inspired by contaminated water - a crisis that remains present in over 30 Indigenous communities across Canada. In tandem, prestige beauty retailer Sephora Canada will donate all proceeds from the sale of Cheekbone Beauty products throughout June to Water First, a charitable organisation supporting Indigenous communities to address the water crisis. According to Water First, as of January 2022, approximately 94 (or about one in six) First Nations communities in Canada don’t have access to clean water. These numbers include both short-term and long-term boil water advisories as well as do not consume advisories.