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Web Film
Nivea Men / Liverpool FC: Strength in Numbers
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NIVEA MEN together with the charity Talk Club has launched a new film aiming to help men talk about their own mental health - featuring Liverpool FC players, Joe Gomez, Caoimhín Kelleher and Adrian. In this new spot for the Strength in Numbers campaign, the simple question 'How are you? Out of 10?' is the catalyst for the players to open up - about the struggles they've personally experienced talking about their own mental health and the stigma that surrounds it. In support of the campaign the players swap their usual squad numbers for shirts with a number reflecting how they felt on a scale of one to 10. The campaign has been developed by Digitas UK, to help the skin care brand drive conversations and change the narrative that often portrays men opening up about their mental and emotional state as a sign of weakness. Shot entirely unscripted in the changing rooms at Anfield, the players use the 1-10 scale to help them talk about their experiences of feeling low, to show how the question helps men quantify and share their feelings. Caoimhín, who talks about his struggles moving from Ireland at the age of 16 and missing home, recalls feeling a three or four at the time, Gomez talks about when he felt he was at a three and Adrián spoke about being injured and how that affected his mental health.
DESIGN: Aran Burtenshaw Related |
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