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Jeep: Forest & Deer
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The Jeep® brand grille is one of the most distinctive icons in the automotive industry, recognized instantly by adventurous spirits from across the globe. Inspired by this simple icon, which consists of two circles and seven lines (OIIIIIIIO), the Jeep brand and Publicis Groupe Middle East have discovered an entire world living inside of it. By simply cropping into the grille from different angles, the shapes and negative spaces began to resemble elements from nature. Lines became trees, circles became moons and arches became icebergs.
‘Nature is in our nature’ follows the recent launch of another graphic print campaign created by Publicis Groupe Middle East, which is also inspired by the Jeep brand grille. Called ‘The Call of Adventure’, it features a new design language made up of the Jeep brand grille’s distinctive dots and dashes. ‘Nature is in our nature’ is now running in the United Arab Emirates, and will roll out in other Jeep brand markets globally in 2022. https://www.youtube.com/watch?v=rZfWwQTzBz8
Integration Director: Ray Samman Related |
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