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Prodigy Finance: Invest in You
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Prodigy Finance offers funding to international students who cannot otherwise access it. This is more important than ever. Especially when studying abroad, which brings with it high fees and living costs. Unlike traditional methods of funding, Prodigy Finance does not ask for a guarantor, but offers loans to students based on their potential future earnings. They've already funded over 25,000 students who've attended, and are attending prestigious universities across the globe.
Agency: 20something But the last two years have made international travel, and study, very limited. What’s more, many potential fundees come from countries with very local banking. This means local branches hold their bank accounts and there's a direct relationship with clients. As a result, there's a natural scepticism of the type of loans offered by Prodigy Finance. The film needed to develop trust in the product, as well as raise awareness of the product amongst potential fundees.
DESIGNER: Casey Highfield |
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