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Mulberry Softie: Falling
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Creative agency Above+Beyond has developed a global digital campaign to celebrate the launch of the new white Mulberry Softie. With curved quilting, smooth leather and a soft, pillowy feel, the Mulberry Softie's tactile appeal is the central theme of the launch campaign. The 37-second commercial opens with a young woman - dressed in white to match the white Mulberry Softie she is carrying - walking along a city street. As she holds her Softie, however, she finds herself transported into a dreamlike sequence in which she tumbles back then floats downwards, through cloud, to land on her back on a white, pillowy quilt.
Client : Lindsay Nuttall, Marketing Director, Mulberry Related |
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