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DoorDash: Passion Should Never Go Hungry
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As official partner of Major League Soccer, DoorDash has delivered its latest campaign inspired by its fans with 'Passion Should Never Go Hungry.' With sound crafted by award-winning music and sound production company SOUTH, the project centres on a rousing soccer chant poised between raw authenticity and cinematic splendour. The spot follows a diverse crowd of soccer fans, following the lead of an impassioned capo. As he drives the chant, set to the tune of ‘When The Saints Go Marching In’ with playfully tweaked Spanglish lyrics, the horde marches through the street, demanding what they most desire: food. Singing about their love of pizza and fries, the chant deepens with increasing layers of harmony and instrumentation, transforming into a full-blown musical experience as it reaches its crescendo.The DoorDash in-house team approached SOUTH directly for the project, involving the music and sound production company heavily from the outset. With the song and lyrics already chosen by DoorDash, SOUTH were tasked with all the rest, from original music and voice casting to arrangement, sound design, and final mix.
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