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Canadian Direct Insurance: WHY, AGING
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In British Columbia, Canada, car insurance is a Government-owned monopoly. At least the liability portion. Other types of insurance - collision, theft, etc. - are still serviced by private sector companies like Canadian
Direct. A lot of Canadian Direct's customers are people who resent having to deal with a monopoly and all of the inefficiencies, poor service & headaches that go along with that. However, a lot of people who hate Government insurance are still unaware that they even have an option, one that offers faster claim resolution, better overall service, as well as premiums that are usually around 20% lower than their monopoly competitors. Canadian Direct and their agency, Publicis Vancouver, had to figure out how to communicate all of that in the largest TV campaign in their history.
Audio: GGRP Related |
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