YSL Beauté: Step Into Web3

Always committed to pioneering change, YSL Beauté opens a whole new way of exploring and connecting its communities around the world, all built on the latest web3 technologies. As a brand, YSL Beauté is always responsive to emerging cultural trends, thrilled to experiment and co-create a place where everyone can feel confident, audacious, empowered and most of all, free. Discover the vision of the brand at web3.yslbeauty.com, a token-gated page that will become the hub of the YSL Beauté web3 journey. There will be a first drop on June, 15th that will allow Vivatech visitors and @YSLBeauty Instagram and Twitter accounts’ followers to claim their YSL Beauty NFT. Acting as a recognition token of the community engagement, those 10K YSL Beauty Golden Blocks (ERC721 minted on Polygon with the Arianee Protocol) will unlock utilities throughout the year including a premiere launch, whitelisting for NFT drops and much more. To make web3 accessible to everyone, crypto native or newcomer, the NFTs can be claimed within a YSL Beauty Wallet app powered by Arianee, including a state-of-the-art Ethereum-based wallet technology that offers a seamless user experience.