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Web Film
USDA Forest Service / the Ad Council: Outside
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In celebration of National Great Outdoors Month in June, the USDA Forest Service and the Ad Council today announced new public service advertisements (PSAs) from the Discover the Forest campaign. The new creative brings in the power of music with an original song, 'Outside,' made especially for the campaign by Poe Leos and Harv. The campaign includes new video assets, along with a music video that shows a family discovering nature together, reminding parents how enriching and exciting connecting with nature can be. This newest creative instalment was developed pro bono by David&Goliath, and harnesses the power of music to highlight the outdoors as a place of family bonding and joy. A full length music video featuring the campaign’s custom song 'Outside,' by Poe Leos and Harv, taps into the feeling of freedom that the forest can bring and showcases the forest as the setting for family bonding, exploration, and laughter. In addition, the campaign also developed an additional song, ‘Birds Eye View’ with artists Astyn Turr and Ariza, as well as a full suite of creative assets (including TV, radio, print and outdoor) that will be available in English and Spanish.
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