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Droga5 shares its latest campaign for The New York Times. Featuring Questlove, the next iteration of The Times’ Independent Journalism for an Independent Life campaign takes us inside Questlove’s thought process as he reflects on the stories that impact his life and perception of the world. We also launched Story Portrait which is an interactive mobile experience where users can explore how what they read can inspire who they are. Directed by Ghanaian-American filmmaker Joshua Kissi, the film gives a glimpse into Questlove, fresh off a Peabody Award, Times 100 (where he named Wordle his one saving grace in his speech), Roots 30th Anny and Oscar, his daily routine and the power of manifestation and meditation (i.e. writing in his ‘dream pad’ and talking to the universe), his Wordle obsession and the community he has created around it, and how guest essays, new music critiques and reporting on places or people he admires help him evolve personally and professionally by offering new perspectives about the world and himself. The film was shot at the iconic Electric Lady Studios in Greenwich Village where Questlove took up residence and produced multiple albums between 1996 and 2002. It will be featured at the Tribeca Film Festival and shown in independent theatres across the US in addition to TV, digital, print, out-of-home, social and audio spots.
Credits
Other credits
Cleint
Chief Executive Officer: Meredith Kopit Levien
Chief Marketing & Communications Officer: David Rubin
SVP, Head of Marketing: Amy Weisenbach
Vice President, Creative, Marketing: Laura Forde
Executive Director, Brand Marketing: Chanelle Kalfas
Director, Brand Marketing: Peter Lauer
Managing Director, Marketing Audience Insights: Brenna King Schleifer
Director, Marketing & Media Strategy: Jessica Worthington
Director, Head of Earned Media Marketing: Holly Harnisch
Brand Strategy Consultant: Iain Newton
Head of Photo and Art Buying, Marketing: Brenda Hutchings
Director, Project Management, Brand Marketing: Blair Ecton
Project Manager, Brand Marketing: Janelle Whitehurst
Associate Creative Director, Marketing: Jordan Jacobson
Senior Brand Writer, Marketing: George Chapman Jr.
Brand Writer, Naming Lead: Dash Turner
Designer, Marketing: Jessica Huang
SeniorManager, Brand Media Marketing: Alison Carlson
Graphic Designer: Alex Van Dorp
Senior Manager, Photo and Art Buying: Miriam Hsia
Manager, Photo and Art Buying: Karen Sutorius
Associate Photo Editor, Marketing: Aaron Tejada
Senior Manager, Social Video, Marketing: Tessa Modi
Associate Motion Designer, Marketing: Tandis Shoushtary
Senior Manager of Audio, Marketing: Matt Lewkowicz
Audio Producer, Marketing: Sam Posner
Software Engineer, Media Innovations: Claire Cecil
Web Developer, Email Solutions: Megan Allas
Senior Analyst, Brand Marketing Analytics: Sammy Stolzenbach
Manager, Email/Landing Page Solutions: Julio Vela
Senior Program Manager: Alannah Spaulding
QA Manager: Alena Burava
QA Analyst: Marina Sukhova
Agency
Designer: Hua Chen
Designer, Story Portrait: Samantha Lee
Co-Head of Film and Content: Ruben Mecadal
Associate Producer, Film: Hugh Copeland
Director of Innovation, Story Portrait: Justin Durazzo
Interactive Producer, Story Portrait: Dakota Brockman
Associate Director, Business Affairs: Dan Simonetti
Senior Talent Manager: Sunny Valencia
Senior Business Affairs Manager: Ann Marie Turbitt
Senior Traffic Manager: Mary Thornton
Senior Music Supervisor, Film: Mike Ladman
Music Supervisor, Film: Brandy Ricker
Director, Art Production: Cliff Lewis
Executive Producer, Print: Alyssa Dolman
Sr. Art Producer: Caroline Fahey
Chief Brand Strategy Officer: Harry Román-Torres
Strategy Director: Carmen VonPatterson
Group Communications Strategy Director: Justin Schneider
Brand & Communications Strategist: Katherine Lee
Executive Group Account Director: Lea Mastroberti
Account Director: Amanda Lederman
Account Manager: Anoria Safadi
Production
Co-Managing Director/EP: Kamila Prokop
Co-Managing Director/EP: David Richards
Producer: Saul Germaine
1st AD: Donna Imbarrato
Production Designer: Madison Hatch
Production Company, Story Portrait: Hello Monday
Senior Producer: Nicole Maisonville
Senior Creative Technologist: Terkel Gjervig
Creative Developer: Virgil Spruit
Designer: Toni Größchen
Senior Designer: Casper Holden
Styling
Wardrobe Stylist: Kah Li
Hair Stylist: Elliot Simpson
Make Up: Maria C Scali
Edit
Editorial House, Questlove: Cut+Run NYC
Editor: Beau Dickson
Assistant Editor : Eli Beck - Gifford
Senior Producer: Diana Méndez
Executive Producer: Ellese Shell
Managing Partner: Lauren Hertzberg
Post Production
Post Production, Questlove: The Mill
Executive Producer: Luis Martin
Production Supervisor: Matthew Engel
Associate Producer: Claire Stiefel
Finishing Lead: Anton Anderson
Finish Artist: Ruairi Twohig
Design Lead: Laura Nash
Designer: Yimeng Sun
Colour
Colour Studio, Questlove: Colour With Primary
Colourist: Kya Lou
Producer: Diane Valera
Sound
Sound House, Questlove: Wave Studios
Sound Designer & Mixer: Aaron Reynolds
Executive Producer: Vicky Ferraro
Producer: Eleni Giannopoulos
Music
Music, Questlove: Black Sugar by The Three Sounds
Photography, Questlove
Photographer: Joshua Kissi
