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Web Film

Mellow Mushroom: Fur Real


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Despite being known for its creative menu offerings and eclectic store decor, Mellow Mushroom's social and digital presence was peppered with uninspired content. As a result, social media impressions were low and engagement was trending downward.

Fridge identified a content theme that would highlight the fun and humorous spirit of the brand while still appealing to the audience's lifestyles. Our team designed, produced and edited all content in-house and delivered each concept in multiple formats to increase message longevity while stretching the budget.
Credits Other credits

Produced and Co-Directed By: Eric Haviv, FUGO Studios

Director of Photography: Richard Webb, FUGO Studios

Production Design: Brandon Morris, FUGO Studios



Post Production Company: Cadence Post https://cadencepost.tv

Edit/VFX: Rick Nelson

Additional VFX: Cory Clutter

3D Animation: Matt Vojacek, Made x Things

Sound Design/Mix: Dwight Chalmers, Prisma

Additional VO: Jeff Ford, Ford Sound

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